Full-Time Product Marketing Manager

About Smartcat: Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises. Smartcat is uniquely positioned within the $100+ billion multilingual content industry. This results in a fragmented, inefficient supply chain, high costs, and unacceptable turnaround times.

Using in-house translation solves quality problems but lacks scalability and is expensive. Smartcat's Language AI platform provides high-quality, instant AI translations or new content in any language, leveraging a customer-specific library. AI output is refined by human editors (client reviewers or Smartcat linguists). The feedback loop ensures consistent, customized results. Over 1,000 global companies trust Smartcat.

Mission: This hybrid role develops marketing programs to drive product adoption and revenue growth, positioning offerings as essential solutions for key industry segments. Strategic vision and hands-on execution ensure messaging resonates with diverse audiences.

Outcomes:

• Develop & refine product marketing playbooks for target industries & personas.
• Craft compelling messaging & value propositions translating features into business outcomes.
• Design integrated go-to-market campaigns driving awareness, trial, adoption & expansion.
• Execute successful product launches with cross-functional teams.
• Conduct customer research & competitive analysis using data-driven insights to refine positioning.
• Collaborate cross-functionally to align strategy, enable content, & foster customer engagement.

Qualifications:

• 5-7+ years B2B SaaS product marketing experience, proven in solutions and product marketing.
• Success crafting & executing go-to-market strategies for enterprise accounts, including large organizations.
• Expertise segmenting & targeting customer personas across diverse industries, translating technical details into business outcomes.
• Exceptional written & verbal communication & storytelling skills to resonate with diverse audiences.
• Data-driven mindset with strong analytical skills & campaign performance tracking.
• Collaborative team player thriving in fast-paced, high-growth environments.

Culture: Smartcat values diversity and inclusion, promoting respect, appreciation, results, and direct communication. We are a fully remote, global team.

Why Smartcat?:

• Fully remote team
• Innovating a $100B industry
• High-impact role with the potential to enable innovation & inclusion
• Transition from Series C to $100M ARR, $1B valuation
• 130% YoY growth, strong product-market fit.

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