Full-Time Product Marketing Manager - Compete

Freshworks is seeking a dynamic and strategic Product Marketing Manager to lead competitive messaging and enablement initiatives.

Key Responsibilities:

1. Competitive Intelligence & Insights:
   • Lead development and refinement of competitive intelligence for ITSM products.
   • Conduct qualitative and quantitative research to analyze competitors.
   • Track industry trends, customer feedback, and analyst reports.
   • Be a subject matter expert on competitive landscape.
2. Messaging & Positioning:
   • Craft compelling competitive messaging.
   • Develop positioning frameworks for sales teams.
   • Partner with marketing teams to ensure consistent positioning.
3. Sales Enablement:
   • Build and maintain a competitive enablement toolkit.
   • Train GTM teams on competitive messaging and objection handling.
   • Collaborate with sales enablement on onboarding and learning programs.
   • Develop sales plays and competitive takeout campaigns.
4. Cross-Functional Collaboration:
   • Partner with product management, sales, customer success, and marketing teams.
   • Support product launches and campaigns with competitive messaging.

Required Experience: 7+ years in product marketing, competitive intelligence, or a related GTM role within a B2B SaaS or enterprise software company. Proven track record of developing compelling competitive messaging and enablement programs. Experience collaborating with cross-functional teams. Strong written and verbal communication skills. Analytical mindset and strong project management skills.

Preferred Qualifications: Experience with sales enablement platforms (e.g., Highspot, Seismic). Strong knowledge of the ITSM markets.

Compensation: $144,700-$208,035 USD Base Salary + Variable Compensation.

Location: San Francisco Bay Area.

Hybrid Role: Requires in-office presence 3 days/week (Tuesday-Thursday).

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