Full-Time Product Marketing Manager Europe

NOTE: This is a FULLY remote role, but the candidate must be within Europe to collaborate with their team, peers, and internal customers. You do not have to be in the specific city shown in this listing, but please only apply if you are physically based within Europe.

Hostaway is a SaaS startup transforming the vacation rental industry. With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, we're taking on the competition and winning.

We are seeking an experienced Product Marketing Manager to help accomplish mission-critical growth goals in the European market.

This is a great opportunity to join a fun and dedicated team and make a meaningful contribution in a collaborative work environment.

About the role

1. Develop go-to-market plans, including planning, product positioning, value proposition, messaging, related assets, and sales enablement, to deliver against outcomes and achieve business goals.
2. Create on-brand, best-in-class content, tailored to target ICP customers, including in-product messaging, website content, landing pages, launch material, emails, training, education materials, etc.
3. Define and execute new product and feature launches, including measuring their impact and increasing their adoption.
4. Define and evolve product positioning, branding, and messaging in cooperation with product management, design, data and analytics, sales, and other partners across the organization.
5. Enable sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product's benefits.
6. Create compelling presentations to effectively communicate complex issues to the leadership team and external stakeholders. Be able to identify ambiguity and work to systematically drive clarity through strategic framing and stakeholder alignment.
7. Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats. Develop a comprehensive understanding of competitor products, pricing, marketing strategies, and sales tactics.
8. Speak to our customers to gain new perspectives and feedback on our products.
9. Build experiments, testing theories, and share learnings with cross-functional teams.

Requirements

• 5+ years of experience in product marketing, preferably in a B2B SaaS environment.
• Experience conducting qualitative and quantitative customer and market research.
• Experience across a full lifecycle product marketing strategy and execution.
• Proven track record of scaling high-impact, multi-channel go-to-market efforts for B2B.
• Fluency in English and at least one of: Spanish, French, or Italian.
• Strong work ethic and self-starter - must be able to juggle multiple projects.

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