Full-Time Product Marketing Manager Mid-Market

We are seeking an action-oriented, product marketer excited to accelerate the business of one of ServiceNow's fastest-growing areas. This role requires strong collaboration with the product marketing team and business partners.

Responsibilities include customer acquisition, driving the Mid-Market marketing strategy, developing persona-based solution messaging (including AI messaging), creating sales and marketing materials, managing event strategy and execution, and supporting sales enablement.

Key Duties:

• Understand the Mid-Market segment across target industries (Tech, Telecom, Banking, Retail, Manufacturing, Healthcare).
• Develop positioning and messaging for ServiceNow's Platform and product offerings for the Mid-Market, focusing on Customer Service Management, IT Service Management, and AI Agents.
• Partner with customer marketing to create customer stories.
• Create content for various marketing touchpoints (case studies, videos, ebooks, infographics, blog posts, website).
• Manage ServiceNow's Mid-Market presence at events (track definition, speaker selection, messaging support, content review).
• Develop and deliver sales assets and enablement for the Mid-Market sales team.
• Partner with technical product marketers and product managers to define compelling demo narratives.
• Experience integrating AI into work processes, decision-making, or problem-solving.

Qualifications:

• 8+ years of experience in enterprise software Product Marketing.
• Familiarity with customer service, CRM, or related enterprise solutions.
• Strong persona-based messaging and storytelling skills.
• Exceptional communication and interpersonal skills, experience presenting to enterprise executives.
• Bachelor's degree or equivalent experience.
• Comfort with social media and community participation.
• Up to 10% travel.

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