Full-Time Product Marketing Manager - Platform

Experian is looking for a Product Marketing Manager to execute our marketing strategy for industry-leading platform solutions, driving awareness and demand. You'll be a key part of the PMM team, developing and optimizing product messaging, positioning, marketing assets, and campaign plans.

Your Impact:

• Drive product demand, enable sales, and increase client satisfaction through our platform and sandbox.
• Develop and launch new platform features, and enter new market segments.
• Report directly to the Director of Product Marketing – Platform and collaborate with product and sales executives.

What You'll Do:

• Translate business objectives into marketing initiatives to support growth.
• Develop and refine messaging for the company, products, and business issues, articulating "why change, why now, why us".
• Partner with integrated marketing to deliver impactful campaigns, assets, and sales enablement tools.
• Collaborate with sales to create compelling demos highlighting competitive differentiators.
• Analyze the competitive landscape and develop strategies, tools, and training for sales differentiation.
• Understand client journeys, pain points, and barriers, ensuring insights are reflected in messaging and product development.
• Inform evergreen prospecting campaigns delivering measurable results.
• Track performance, analyze results, and optimize tactics for desired outcomes.

Qualifications:

• 5+ years of B2B Product Marketing experience
• 2-3+ years of success in past PMM roles
• In-depth experience with all core product marketing functions (positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel, product launches).
• Distill complex information into simple, compelling messages.
• Be a culture carrier and elevate the PMM practice within the team.

Benefits: Medical, Dental, Vision insurance; Life, short-term disability, long-term disability insurance; Paid time off, sick time, volunteer time; 401K with 4% employer match; Flexible work environment. Experian values diversity and inclusion.

Remote position.

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