Full-Time Senior Director, Brand and Advertising Research

As the Senior Director, Brand and Advertising you will be responsible for leading sales engagements of NielsenIQ’s Brand and Advertising practice area across a variety of client verticals.  Your focus will be on renewing and achieving new business through the development of meaningful client relationships and ultimately closing deals. The goal is to expand and grow our Brand equity and communication tracking programs within assigned accounts by possessing the unique attributes of a hunter (drive). You will collaborate with Client Success team members throughout the sales cycle. While acting as an individual contributor, you are part of a small elite Practice Area team driving successful outcomes across complex sales phases in a timely manner. You will generate new product ideas and bring the voice of the customer back to product management. 

• Execute sales initiatives: perform cold-call lead generation, and conduct permission marketing campaigns to identify potential clients, qualify and generate sales that meet or exceed revenue targets
• Self-starter to proactively prospect the marketplace to expand our client base and drive repeat purchases and subscriptions with buyers. 
• Use a consultative selling approach to identify client business needs, qualify, probe, scope and sell in NielsenIQ services
• Execute end-to-end sales process from feasibility analysis, including credit checks and pricing, negotiating terms, writing proposals, and closing the sale reporting with excellence
• Manage client relationship and sales efforts with recurring ad-hoc clients by promptly answering client questions regarding data quality, service offering and product delivery
• Participate in team projects and manage multiple projects simultaneously; participate in territory and account management activities
• Become proficient in NielsenIQ services, systems, and software tools
• Develop commercial elements of joint business plans and strategies to win based on client segmentation and product market fit
• Represent voice of customer to internal product development, product marketing, communications, and delivery teams

• 10+ years’ consultative working or selling experience in Brand and Advertising studies and programs. Automotive experience is a plus
• Experience with NielsenIQ or equivalent data sets is an advantage 
• Ability to translate data knowledge into tactical and strategic solution frameworks; advanced data analytic sales is also an advantage
• Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience
• Ability to travel to meet clients

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