Full-Time Senior Director Field Marketing

ServiceNow is seeking a Senior Director, Field Marketing US Commercial, Canada & LATAM to develop, build and lead a modern field marketing function.

They will serve as a key partner in ServiceNow’s growth, continuing to build ServiceNow’s brand and footprint through effective field strategies, lead generation, pipeline development and progression, and sales enablement.

They will drive an integrated partnership with the sales organizations, effectively deploying the budget and leveraging data to meet and exceed pipeline, revenue, and new logo targets.

They will also partner closely across marketing and other key functions to drive the integrated marketing plan for Commercial, Canada, and LATAM.

The role reports into the SVP AMS Demand Marketing, and the Senior Director will lead a team of 3 Directors and an extended team of 13.

The successful candidate will be expected to share and assist in the deployment of best practices, as it relates to field marketing and demand generation, across the AMS region and globally.

This individual will also partner with other key functions and drive broader business initiatives for ServiceNow.

Drive a team of field marketing directors and their teams to create, manage, and activate go-to-market plans to include demand gen, brand awareness, social selling, digital, and thought leadership programs to drive net new logos and pipeline creation/expansion for AMS sales teams.

Partner with AMS Sales leaders to review strategies and initiatives that align to revenue goals.

Collaborate with key teams such as ABM, PR, executive marketing, partner marketing, and AMS campaigns to drive an integrated plan for their regions.

Measure all programs and optimize the marketing mix to get the most from each investment.

Work with the marketing operations team to understand and optimize lead flow, database use, segmentation and growth, metrics, and reporting.

Manage and optimize the annual budget and report, forecast, and spend on a quarterly basis.

Lead marketing enablement by being a source of knowledge for updates and announcements around field marketing, partners, analysts, executive programs, social media, the ServiceNow annual user conference, etc.

As part of the AMS Marketing Leadership team, lead cross-functional initiatives that help drive the business forward and create more efficiency within teams.

Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.

Required Experience: 15+ years’ experience in marketing demand generation, with a strong pipeline and revenue orientation. BS, BA in Business or Marketing. B2B marketing background, preferably in a cloud business of scale.

Skills: Ability to build, motivate, and lead a high-performing team, and to break down silos through influence; The personal drive, passion, and enthusiasm to both understand and successfully navigate a fast-growing company; Knowledge of the buyer’s journey from Brand to Demand to Loyalty; Ability to provide leadership and insight into how field marketing can drive business growth; Ability to push forward innovations and process optimizations to help the team be more effective and efficient; Natural affinity for data-driven decisions, a problem solver that gets to the root cause issues; Strong strategic, analytical, and operational skills; Ability to position the commercial and financial impact of marketing investments to a non-marketing audience; Excellent interpersonal, communication, negotiation, and change management skills; A demonstrated commitment to high professional ethical standards and to diversity, inclusion, and belonging initiatives.

Compensation: $207,100 - $372,900, plus equity (when applicable), variable/incentive compensation, and benefits.

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