Full-Time Senior Manager, Digital Marketing

At Clover Health, we bring high-quality, affordable, and easy-to-understand healthcare plans to America’s seniors. We focus on preventive care and leverage data and technology to empower physicians to make the best health recommendations.

As a Senior Manager, Digital Marketing focused on growing our membership, you will manage a team and oversee our digital strategy and assets.

Responsibilities:

1. Drive Clover’s year-round growth and retention by coordinating go-to-market strategies, production calendars, and key project deliverables.
2. Lead Clover’s digital strategy via a data-driven approach to enhance our digital presence and performance.
3. Oversee Clover’s marketing agency (digital creative, landing pages, digital media buying strategy, KPIs).
4. Manage a team and oversee digital assets: website, landing pages, social media, email campaigns, and digital analytical tools.
5. Partner cross-functionally (Analytics, Engineering, Compliance, Sales).
6. Develop key KPI reporting for leadership (SEO, lead generation, conversion).

Success Metrics:

• Seamless integration into the Marketing team and strong stakeholder relationships within 90 days.
• Strong understanding of our digital marketing strategy, CloverHealth.com, and email strategy within 90 days.
• Contribution to new campaign development and analysis of existing campaigns within 90 days.
• Immersion in and leadership of digital marketing strategy and execution (digital acquisition programs, website, and email) within 6 months.
• Demonstrated understanding of the Digital Marketing framework within 6 months.

Future Success Measured By:

• Digital campaign metrics
• Sales
• Process improvement implementation
• Mentorship of junior team members

Required Skills & Experience:

• 8-10+ years of digital marketing experience (agency or startup preferred).
• Medicare Advantage experience (preferred).
• Direct-to-consumer marketing campaigns experience (regulated industry preferred).
• Strong data analysis skills and proficiency with Google Spreadsheets.
• Experience in managing marketing agencies and teams.

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