Full-Time Senior SEM Manager
Lastminute.com is hiring a remote Full-Time Senior SEM Manager. The career level for this job opening is Senior Manager and is accepting Madrid, Spain based applicants remotely. Read complete job description before applying.
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Job Title: Senior SEM Manager
Working model: Hybrid from Madrid, Remote from Spain
Team: Marketing
Level: Professional
Location: Madrid
Contract: Permanent, full time (36 h/week)
Impact: Oversees day-to-day SEM processes and performance for a group of markets and account managers. Liaises with internal teams, takes ownership of strategy and coordination for a key product, and leads SEM projects. Develops customer acquisition strategy across different products for the SEM channel.
Responsibilities:
- Daily monitoring of sales, profitability, and target tracking.
- Delivering performance reports and insights to the team and internal stakeholders.
- Promoting new ideas and methods.
- Leading interaction with product owners and coordinating internally for an effective SEM channel strategy.
- Identifying growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic.
- Monitoring competitive metrics proactively.
- Building, leading, and deploying an effective APP and mobile strategy for the business.
- Developing solutions and automation processes for operational consistency.
- Delivering annual forecasts and estimating targets.
Expertise:
- Proven Performance Marketing experience (+5 years, focus on SEM)
- Advanced Excel skills for data interpretation and analysis
- Data-oriented, strong analytical and numeracy skills
- Dynamic, data-driven approach to influence marketing decisions
- Experience in managing large budgets for Paid Search campaigns
- Web analytics experience (e.g., Google Analytics)
- Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
- Desire to collaborate with other departments
Desirable Skills:
- Minimum knowledge of MySQL, BigQuery
- Understanding of A/B test tools
- Experience with DSP and DMP/CDP solutions
- Good understanding of App Campaigns channel
- German, French, or Italian as a secondary language
Perks:
- Inclusive, friendly, international environment
- Shorter working week (36 hours)
- Flexible start/end times
- Possibility to work remotely
- Fri-Yays (half-day on Friday for personal growth)
- Access to e-learning platforms
- Paid volunteer days
- Social events
- Travel industry discounts
- Support during life events
Selection Process:
- HR interview
- Manager interview (soft skills and technical knowledge)
- Offline test (possible during the second interview)
- 2nd interview with manager and colleagues
- 3rd interview with the Director
- Offer