Full-Time Sr. Product Marketing Manager

About Addepar: Addepar is a global technology and data company empowering investment professionals with informed, precise client guidance.

Role Summary: Seeking a Senior Product Marketing Manager to join the expanding Product Marketing team. This strategic role focuses on enterprise and institutional clients (global banks, pensions, endowments, foundations, sovereigns, and large private equity/venture capital funds). Responsibilities include driving acquisition, engagement, and retention.

Key Responsibilities:

• Develop a comprehensive product marketing strategy.
• Deepen understanding of the market, buyer personas, customer journey, and sales cycle.
• Build strong relationships with sales and relationship management teams.
• Define product positioning and create compelling messaging.
• Collaborate on impactful go-to-market strategies.
• Manage product and feature launches.
• Develop thought leadership and product educational content.
• Research the market, industry, and competitive landscape.
• Create resource hubs and co-branded marketing materials.

Qualifications:

• 4-8 years of product marketing experience, preferably in B2B SaaS, financial services, or fintech.
• Strong understanding of client segments and value propositions.
• Excellent writing, communication, and storytelling skills.
• Ability to articulate complex technical features to customers.
• Experience designing and implementing go-to-market strategies.
• Proven ability to collaborate and execute projects in fast-paced environments.

Compensation: $127,000 - $199,000 (base) + bonus + equity + benefits.

Important Note: Addepar is aware of phishing scams. Do not engage with suspicious job offers.

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