Full-Time VP of Marketing

About Andesite: After decades defending the nation's most sensitive networks, we founded Andesite with a clear mission: to build security products that transform how humans and AI collaborate to defend against increasingly sophisticated cyber threats. We’re a diverse team of cyber and security experts, passionate technologists, and experienced product builders. We come from some of the largest national security, tech, cybersecurity, and data organizations on the planet. We've raised more than $38 million from investors like General Catalyst and Red Cell Partners. The future of cybersecurity isn't about better technology alone—it's about reimagining how humans and machines work together. Come build with us.

The Role: At Andesite, we’re taking a fresh approach to security operations and we’re looking for a strategic, yet hands-on, VP of Marketing to own and execute on our story to the market. You'll be the mastermind powering our go-to-market, growth, demand generation, and corporate narrative. This isn't just about managing marketing – it's about creating a category and positioning us as a leader that’s turning the industry on its head. Working directly with our Senior Leadership Team, Product Marketing Lead, and Revenue organization, you'll have the unique opportunity to build our marketing engine from the ground up. You’ll craft compelling narratives that resonate with business and industry leaders. If you thrive on wearing multiple hats, jumpstarting and growing a demand generation machine, creating powerful stories to explain a new market presence, and building something extraordinary, we want to talk to you.

What You’ll Do:

1. Strategy Development: Lead the vision, strategy, and execution of data-driven, marketing ecosystem efforts that address the distinct needs of audiences and positions us a category leader. Establish comprehensive growth, partner, and channel marketing strategies to drive awareness, demand generation, and customer engagement.
2. Marketing Leadership: Jumpstart, develop, lead, and in time hire a marketing team that champions, supports, and powers Andesite growth and market leadership. Develop, manage, and optimize the marketing budget to ensure maximum ROI.
3. Campaigns and Events: Mastermind our event and activation strategies in close collaboration with Revenue. Design targeted campaigns to drive qualified leads, boost our top-of-funnel strategy, move qualified leads to conversion, accelerate sales cycles, optimize spend, grow new business, and ensure ARR.
4. Demand Generation: Develop and execute multi-channel demand generation programs to drive qualified leads and pipeline growth. Report regularly on KPIs including MQLs, SQLs, pipeline contribution, and program ROI.
5. Corporate Communications: Develop communication frameworks to maintain a strong and cohesive brand voice. Oversee corporate narrative, public, and media relations. Collaborate with the leadership team to craft executive communications and position us as thought leaders. Develop a brand playbook that turns every team member into a brand ambassador.
6. Vendor Management: In close collaboration with the Product Marketing Lead, identify, vet, and manage relationships with external marketing and creative vendors, agencies, and freelancers.
7. Market Analytics: Partner with the Product Marketing Lead to conduct market research and competitive analysis to identify trends and opportunities. Establish processes, tools, and workflows to report on key marketing metrics, enable A/B testing, provide insights, track performance and effectiveness, ensure ROI, and deliver growth.

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