Full-Time VP of Marketing

At WISEcode, we're a well-funded, dynamic startup, making personalized nutrition a reality based on the facts, marrying data with your preferences.

Powered by AI and the world's best food and nutrition database, WISEcode understands we are all different, with different needs and preferences, and should not be at the mercy of 'expert' opinion.

We aim to provide the information needed to make the best decisions for yourself.

Job Description:

We are seeking a VP of Marketing, Branding, Communications Leader with experience in B2B and B2C, to join us in a groundbreaking initiative at the intersection of data engineering, machine learning, and proprietary nutrition.

You'll play a key part in shaping the future of wellness by showcasing WISEcode's innovative nutrition database to the public.

This role is responsible for leading and executing strategic marketing initiatives across various platforms to enhance brand awareness, engagement, and sales.

This role involves managing social media, optimizing online presence, and overseeing WISEcode's development and success.

Primary Duties & Responsibilities:

1. Oversee strategic marketing initiatives across digital platforms.
2. Work directly with CEO/Founder, other executives and direct stakeholders.
3. Oversee social media channels (Facebook, Instagram).
4. Manage ROI on advertising spend vs. KPIs.
5. Optimize online presence to increase website traffic.
6. Oversee WISEcode's public facing presence development.
7. Analyze data to identify trends and make strategic decisions.
8. Collaborate with the team to drive brand awareness and engagement.
9. Manage marketing firms and outside agencies/consultants.

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 10+ years of experience in marketing, with 7+ years in a leadership role.
• Proven track record in managing social media and driving engagement.
• Strong understanding of SEO, Google Analytics, and digital advertising.
• Experience unifying marketing analytics and ROI in a single platform (e.g., HubSpot).
• Excellent presentation, written, and verbal communication skills.
• Strong project management skills.
• Creative mindset with a passion for wellness and nutrition.
• Startup experience is a must.

Benefits: Medical, Dental, Vision, 401(k), Paid Time Off.

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