Full-Time VP of Product Marketing

About Sayari: Sayari is a transparency company providing visibility into complex commercial relationships. They deliver a large collection of corporate and trade data, enabling risk resilience, investigations, and business decisions.

Position Description: We seek an experienced product marketing leader to drive growth, create a strong product marketing strategy, and execute go-to-market efforts. We need a data-driven, creative leader to position our products and align the organization for growth, developing go-to-market positioning and messaging for a coordinated product-content strategy to outperform competitors.

Responsibilities:

1. Positioning & Storytelling: Develop compelling, differentiated positioning and messaging, partnering with leadership, sales, and demand generation. Continuously assess market trends and competitive shifts.
2. Go-to-Market & Research: Lead a data-driven GTM strategy, informed by market and competitive analysis. Collaborate with sales, product, marketing, and enablement for alignment. Refine positioning and launch strategies based on insights and market conditions.
3. Competitive Enablement & Win-Loss: Become the internal competitor expert, leading competitive intelligence. Refine positioning and sales strategies based on customer feedback and market trends. Develop battlecards, enablement sessions, and strategic product roadmap input.
4. Product Collaboration: Collaborate with product to develop a thematic calendar for internal product collaboration and launch communications, ensuring alignment with sales and enablement teams.
5. Content Creation: Drive a strategic product marketing content program for external marketing and internal enablement. Develop impactful content, from thought leadership to product assets, aligned with GTM priorities.

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