Full-Time VP of Revenue Operations

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. As VP of Revenue Operations, you will architect and operate the systems, processes, and insights that power our go-to-market engine. You’ll work cross-functionally to bring discipline and clarity to how we drive revenue, enabling our revenue teams to perform at their peak and positioning the company for scale.What you’ll get to do:

• Revenue Strategy & Alignment: Partner with GTM leadership (Marketing, Sales, CS, Finance) to define and operationalize our revenue strategy. Align teams around shared goals, KPIs, and processes to ensure predictable growth. Lead annual and quarterly revenue planning, including headcount modeling, quota setting, and territory design. Partner with Product, Finance, and GTM leaders on pricing, packaging, and new monetization strategies.
• Process Design & Optimization: Build and mature scalable processes, playbooks, and workflows across the revenue lifecycle. Identify bottlenecks, implement improvements, and drive adoption across teams. Standardize handoffs between Marketing, Sales, Partnerships, and Customer Success to maximize conversion and retention.
• Systems & Tools: Own the GTM tech stack (CRM, marketing automation, sales engagement, analytics tools, CS platforms, etc.). Evaluate, implement, and optimize tools that enable productivity, visibility, and accuracy. Ensure clean data governance and a single source of truth for revenue reporting.
• Insights & Reporting: Build and maintain dashboards, reporting, and forecasting models for executives and department heads. Deliver actionable insights on funnel performance, pipeline health, churn, retention, and expansion. Proactively identify risks and opportunities in the revenue engine. Develop and present key revenue metrics and insights to the CEO and Board
• Leadership & Enablement: Establish the RevOps org’s long-term vision and operating model aligned with company growth. Serve as a trusted advisor to GTM leaders and executive leadership. Drive a culture of continuous improvement, data-driven decision making, and accountability. Lead change-management initiatives to ensure adoption of new processes and systems across GTM teams.

What you’ll bring to the role: 10+ years of experience in Revenue Operations, Sales Operations, or Business Operations, with at least 5 years in leadership roles. Extensive B2B SaaS experience, ideally in a growth-stage startup or scale-up environment. PLG experience a plus. Proven track record of building and maturing revenue operations functions, processes, and tech stacks. Strong analytical skills with expertise in forecasting, modeling, and data visualization. Hands-on experience with leading GTM tools (Salesforce, HubSpot/Marketo, Outreach/Salesloft, Gainsight, Looker, etc.). Ability to influence cross-functionally and communicate effectively with executives and frontline teams alike. A builder’s mindset: comfortable rolling up your sleeves, solving complex problems, and creating clarity in ambiguity. Passion for enabling revenue teams to do their best work and delivering an exceptional customer experience.

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