Full-Time CRM Lead - I-Gaming

CRM Lead - I-Gaming

We are seeking a CRM Lead with I-Gaming experience to drive player engagement and retention through strategic CRM initiatives. This role involves managing regional CRM strategies, optimizing segmentation, analyzing key metrics, and developing bonus mechanics.

The ideal candidate will lead CRM experiments, collaborate with the RISK CRM team, present insights to stakeholders, and oversee team development and budget management.

1. Building a CRM strategy and managing a CRM plan for each geo
2. Planning of segmentation and CRM activities
3. Running tests and analyzing their results to increase player activity and retention
4. Administrating, initiating, and holding of meetings with the RISK CRM team
5. Developing of bonus mechanics and campaigns, analyzing of their effectiveness
6. Controlling and working with metrics: ATPU, RR, BR, DAU/MAU Conversion by types of communication
7. Presenting of the progress of CRM activities implementation, results of experiments, and the impact of CRM activities on product performance for stakeholders
8. Compiling and maintaining reports with the results of CRM activities
9. Building a CRM team, establishing team interaction processes, and overseeing the budget and team performance

Requirements:

• 1+ years of experience as a Team Lead in CRM/Retention
• Strong knowledge of casino and sports betting products, activity types, and mechanics
• Experience in planning CRM activities (monthly/quarterly)
• Task management and goal setting for the CRM team
• Team building and process optimization
• Strong analytical skills, A/B testing, and data-driven decision-making
• English B2+
• Nice to have:
• Experience in the Asia region
• Customer Development (CustDev)

Benefits:

• Global Flexibility: Embrace the freedom to work from anywhere in the world.
• Vacation: 20 working days.
• Paid sick leave
• Learning Coverage
• Sport coverage
• Medical insurance

What is the last date for applying to the job?

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