Full-Time CRM Manager

Expert communicator, managed CRM strategy, highly articulate, obsessed with optimizing channel performance, Blueshift black belt, deep understanding of user segmentation and data-driven marketing strategies, hyper-curious, analytical, delves deep into data, reports performance to senior leadership.

Full control of Car & Classic's outbound customer communications, smart user segmentation, relevant content recommendations, powerful marketing messages via Email, SMS, and App, delight and engage customers, restructure existing Blueshift setup to align with marketing and business objectives, increase efficiency, implement comprehensive CRM strategy for 2025, aggressive growth targets, maximize customer engagement, loyalty, and retention.

About us www.carandclassic.com

One of the largest automotive marketplaces, thousands of user-generated listings monthly, content gems (e.g., James Bond's Aston DB5, Elvis Presley's Cadillac), old site (launched 2005) but new, VC-backed ownership (since 2018), exciting triple-digit growth journey, bring classic vehicle transactions online, incredibly important culture, built team from scratch, focus on enjoying daily work, diversity, inclusion, high performance, entirely distributed business, strong connections, fun and high-performing culture.

Role and responsibilities

• Strategy Development: Design and implement comprehensive CRM strategy aligned with overall business goals, enhance customer engagement and retention.
• Segmentation Strategy: Implement smart user segmentation and relevant content recommendations, enhance email effectiveness.
• Email Optimization: Use A/B testing to improve subject lines, CTAs, and email content to boost engagement rates (open rate, CTR, increased bids).
• Automation and Integration: Automate routine tasks and integrate CRM processes, streamline workflows, enhance customer experiences.
• Performance Measurement: Establish KPIs and metrics, assess effectiveness of CRM initiatives, reporting on performance, make data-driven recommendations for improvement.
• Customer Journey Mapping: Analyze customer journey, identify opportunities for improvement and personalization, ensure seamless and engaging experience.

• Blueshift Expertise: Hands-on experience in using Blueshift for email, cross-channel marketing automation, and customer data management.
• CRM Strategy: Proven experience in developing CRM strategies to boost customer engagement and retention.
• Email Marketing: Track record of improving click-to-conversion rates and email engagement, exceeding UK and European industry averages.
• Automation: Expertise in automating processes and creating personalized, dynamic emails to increase efficiency.
• Data Analytics: Strong skills in using customer data to identify trends, segment audiences, and drive targeted campaigns.
• Customer Journey: Experience in optimizing customer journeys and personalization for a seamless experience.
• Collaboration: Proven ability to work with sales, product, and customer service teams to align CRM efforts.
• Technology: Expertly utilize CRM tools and marketing automation to enhance customer insights and campaigns.
• Performance Tracking: Skilled in setting KPIs, monitoring CRM performance, and making data-driven improvements.
• Budgeting: Experience managing marketing budgets to optimize resource allocation.

Competitive base salary, stock options, all equipment, flexible working (work where and when you want), free counselling, therapy and mental health support, professional development allowance, life cover, smart health, generous parental leave, 33 days holiday (including bank holidays), ability to make your mark on a fast-growing startup. Our application process and Equality, diversity and inclusion details are in the job description.

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