Full-Time Director, Marketplace Growth & Merchandising
Propel is hiring a remote Full-Time Director, Marketplace Growth & Merchandising. The career level for this job opening is Senior Manager and is accepting USA based applicants remotely. Read complete job description before applying.
Propel
Job Title
Posted
Career Level
Career Level
Locations Accepted
Salary
Share
Job Details
About UsPropel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team working to help our users. We launched the Propel Marketplace to connect users to products, services, and exclusive offers. It has grown into a powerful performance tool for partners.
The RoleAs the first Director of Marketplace Growth & Merchandising, you will shape the success of the Propel Marketplace. You will lead the development of ad placements, promotional strategies, and growth levers to drive user engagement and partner performance. This is a high-impact role requiring strategic vision, analytical rigor, and a deep understanding of marketplace dynamics. The ideal candidate is product-minded, hands-on, and can balance partner revenue with user experience.
Impact
- Own and enhance the ad placement and merchandising strategy optimizing user engagement, partner monetization, and overall Marketplace performance.
- Develop campaign strategy with Marketing for consistent user engagement and partner performance.
- Own and manage ad inventory across app, email, push, and web.
- Develop an Offers and Rewards strategy to increase Marketplace rewards for users and partner performance.
- Build scalable GTM process for placements and campaigns to equip Business Development and Customer Success teams.
- Drive experimentation and leverage data-driven insights to optimize merchandising decisions.
- Identify, test, and scale new growth and monetization features.
- Lead the Growth and Merchandising team.
Who You Are
- Analytical & data-driven
- Scrappy & entrepreneurial
- Product-minded
- Collaborative & influential
- Strategic & user-focused
Requirements
- 10+ years experience in merchandising, growth, product, analytics/strategy, or ad monetization.
- Experienced people manager with ability to lead a team.
- Deep experience with growth strategies, performance marketing, and A/B testing.
- Strong analytical skills, using data to drive decisions.
- Proficient in SQL.
- Proven track record of launching and scaling monetization programs.
- Experience working cross-functionally.
- Strong understanding of marketplace dynamics and user behavior.