Full-Time Director, Product Marketing

Our mission: to eliminate every barrier to mental health. At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally.

The Director of Product Marketing will lead and scale our go-to-market (GTM)-focused product marketing team. This role will be responsible for developing and executing a world-class GTM strategy, bringing new innovations to market at scale while refining the messaging and positioning of the Spring Health platform.

The ideal candidate is a strategic leader with deep experience in B2B SaaS, high-growth environments, and high-volume product innovation.

This individual will work cross-functionally with product, sales, customer success, revenue enablement, and the broader marketing team to drive adoption, engagement, and revenue growth.

The Director of Product Marketing will build and optimize a scalable GTM process that ensures alignment across stakeholders and delivers consistent, high-impact product launches.

What You’ll Be Doing

• Strategic Leadership & GTM Execution: Develop and implement a scalable go-to-market (GTM) framework that supports a high volume of product innovations and launches. Partner closely with product management to deeply understand the product roadmap and proactively develop positioning and messaging for new features and offerings.
• Ensure cross-functional alignment across product, sales, customer success, and marketing to drive a unified approach to launching and sustaining product success in the market.
• Establish and track key GTM metrics and KPIs, optimizing processes to drive revenue impact, adoption, and market penetration.
• Messaging & Positioning: Define and evolve the core messaging and value proposition for Spring Health’s platform, ensuring it resonates with key audiences, including employers, health plans, and members.
• Develop compelling storytelling frameworks and strategic narratives that differentiate Spring Health in the market. Ensure consistency in messaging across all touchpoints.
• Team Leadership & Development: Lead, mentor, and grow a team of high-performing product marketers, fostering a culture of collaboration, innovation, and excellence. Establish best-in-class product marketing practices, including standardized GTM playbooks, launch strategies, and enablement resources. Provide thought leadership and coaching.
• Market Insights & Competitive Analysis: Own and drive market research and competitive intelligence, ensuring a deep understanding of customer needs, industry trends, and competitor positioning. Partner with research and data teams to uncover actionable insights.
• Revenue and Growth Marketing Enablement: Work closely with audience-focused product marketers to ensure sales and customer success teams are armed with the right content. Create compelling sales narratives, battlecards, pitch decks, and objection-handling guides that support sales execution. Collaborate with the growth marketing team to build content.

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