Full-Time Director, Sales-- Strategic Analytics

About this Job This role oversees a segment of NielsenIQ North America Strategic Analytics & Insights (SA&I) sales, end-to-end, across the entire portfolio (Consumer Behavior & Insights, Innovation, Brand & Media, Analytics & Activation).

Responsibilities

• Develop account strategies for retention and growth.
• Execute sales processes (prospecting, value creation, negotiation, closing).
• Manage sales pipeline and forecasting.
• Own revenue target/quota for assigned portfolio.
• Identify new sales opportunities.
• Articulate SA&I offerings and value proposition.
• Handle client objections and resistance.
• Understand client business strategy and communicate with cross-functional partners.
• Create and activate annual client strategies and account plans (financial forecasting, pipeline management).
• Understand client, market, and competitor dynamics.
• Identify growth opportunities and revenue streams.
• Represent all SA&I services and practice areas, focusing on the total portfolio.
• Own SA&I response/proposal creation (first-time service, large studies, cross-specialty, recurring revenue, RFPs).
• Liaise internally (Specialty Sales, Product Leadership, Operations).
• Manage the end-to-end sales process (Customer Success, Operations, Finance).
• Troubleshoot high-visibility client concerns, escalating to leadership.
• Lead client meetings, aiming for C-suite penetration.
• Drive sales strategy (awareness generation, ongoing engagement, CRM tools, thought leadership).
• Ensure internal processes are followed (CRM, sales, operations).
• Maintain product/technical knowledge.
• Drive sales with a long-term perspective.
• Ensure project profitability.
• Partner with Customer Success for healthy client relationships.
• Partner with NIQ Account Lead teams.
• Manage SA&I/NIQ client funds.

Requirements

• 8-10 years direct sales experience, new business development.
• 8-10 years market research experience selling to FMCG industry.
• Entrepreneurial mindset, strong relationships.
• Experience collaborating and selling to C-level executives.
• Strategic prospecting and new business development skills.
• Strong oral and written communication skills.
• Strong interpersonal skills.
• Ability to operate independently and collaboratively.
• Bachelor's degree; MBA a plus.
• Strong analytical aptitude.
• Proven experience meeting high sales targets.
• CRM proficiency

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