Full-Time Global Partner Marketing Manager

What you get to do in this role: As we continue to grow, we are seeking a highly skilled and dynamic individual to join our team as a Manager, Global Partner Marketing, focusing on Reseller Sell Through for ServiceNow. Position Overview: As the Manager, Global Partner Marketing, you will play a pivotal role in driving the Reseller Sell Through motion for ServiceNow, one of our key routes to market through the ecosystem. You will be responsible for developing and executing strategic marketing initiatives in collaboration with our reseller partners to drive demand generation, enablement, and sales acceleration through building scalable program engagement. Initiatives will be primarily driven through our new Partner Marketing Experience (PME).

Key Responsibilities:

• Create and execute a comprehensive marketing strategy and campaign to ServiceNow resell partners based on their level of access and engagement of our marketing programs.
• Develop and deliver compelling marketing messages that support consumption of ServiceNow's partner marketing programs; such as our Campaign Creator, PDF, and Demand Programs.
• Build a rewards program to promote consumption of ServiceNow marketing activity using our PME technology. Identify the most impactful rewards strategy, program, and criteria to support partner marketing engagement and investment - leveraging relationships with the GPC programs, strategic programs, regional partner marketing, strategic events and DASO teams.
• Establish a bi-annual Partner Marketing Advisory Council to discuss and identify current, new, and potential marketing initiatives with a select group of partners across partner expertise, geography, and size.
• Build strong relationships with our strategic reseller partners, understand their business drivers, requirements, and identify the critical elements they need in a marketing program to drive business growth.
• Identify and craft written and video partner marketing success stories with resellers.
• Work closely with ServiceNow Partner Communications, brand, marketing, customer success, and DASO to ensure aligned messaging and coordinated marketing activities.
• Track, analyze, and report on the performance of marketing programs, leveraging data and insights to optimize strategies, tactics, and investments.
• Stay informed about market trends, competitive landscape, and industry best practices in partner marketing, applying knowledge to continuously enhance our partner marketing programs and stay ahead of the curve.

To be successful in this role you have:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 7+ years of experience in partner marketing, channel marketing, or related roles, with a proven track record of success in developing and executing partner marketing strategies and programs.
• Demonstrated experience working with reseller partners, preferably in the technology or software industry; experience with ServiceNow or similar enterprise software platforms is a plus.
• Strong understanding of the partner ecosystem, channel dynamics, and go-to-market strategies, with the ability to build and maintain effective relationships with partners at all levels.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver high-quality results on time and within budget.
• Strategic thinker with a data-driven approach to decision-making and a focus on driving measurable business outcomes.
• Exceptional communication and presentation skills, with the ability to effectively articulate complex concepts and ideas to both internal and external stakeholders.
• Results-oriented mindset with a passion for driving growth and exceeding targets in a fast-paced, dynamic environment.
• Strong proficiency in marketing automation platforms, partner portals, CRM systems, and analytics tools.

Compensation: $121,700 - $213,000, plus equity (when applicable), variable/incentive compensation and benefits.

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