Full-Time Lead - Field Marketing

The Americas Lead - Field Marketing – SMB/Commercial Segment role plays a pivotal role in shaping and executing marketing programs to enhance customer engagement and accelerate business pipeline growth.

Key Responsibilities:

1. Develop and implement targeted marketing initiatives (direct mail, digital campaigns, sports & hospitality activations, 3rd party sponsorships, and executive engagement programs) to attract, engage, and convert SMB/Commercial buyers.
2. Partner closely with SMB/Commercial sales teams to support demand-driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact.
3. Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes.
4. Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities.
5. Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments.
6. Create and execute strategies to improve marketing funnel velocity and conversion rates.
7. Align with Field Marketing, Integrated Campaigns, and Partner Marketing teams to ensure unified program execution and maximize effectiveness.
8. Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI.
9. Identify and implement innovative data-driven approaches to accelerate growth.
10. Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives.

Required Skills and Experience:

• 5-7 years of proven experience in supporting field marketing-driven pipeline in a similar role.
• Exceptional skills in cross-functional collaboration, stakeholder engagement, and influencing key business partners.
• Excellent organizational and project management skills.
• Experience in the SaaS or technology sector, with a focus on SMB/Commercial markets.
• Ability to navigate a dynamic, high-growth environment.
• Awareness of conversion rate optimization (CRO).

Compensation:

$120,000-$150,000 USD Base Salary + Variable Compensation (where applicable)

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