Full-Time Principal Product Marketing Manager

About the RoleAt G2, our Principal Product Marketing Manager for Buyer Intent and Data Solutions will lead the development and execution of comprehensive marketing strategies for our Buyer Intent Data, Marketing Solutions, and Data Solutions. This role requires a deep understanding of data sources, technology and software marketplaces, as well as experience with data for AI Agents. The ideal candidate will drive business growth by crafting compelling narratives, positioning our products for success, and collaborating with cross-functional teams to achieve strategic goals. You will report to the VP of Product Marketing.

In This Role, You Will

1. Positioning and Messaging Develop Compelling Product Positioning and Messaging with Messaging Houses: Create differentiated and impactful messaging for Buyer Intent Data, Marketing Solutions, and Data Solutions, ensuring alignment with G2's overall brand strategy.
2. Market Differentiation Conduct competitor analysis and market research to identify opportunities for differentiation and growth.
3. Value Proposition Design Craft foundational narratives that resonate with a variety of audiences and business leaders, highlighting the unique benefits of our solutions.
4. Content Creation Develop a wide range of customer-facing assets, such as whitepapers, solutions guides, and datasheets.
5. Go-to-Market Strategy and Execution Lead the creation and execution of marketing requirements documents, including the launch of new solutions.
6. Product Launch Planning Oversee the development of comprehensive product launch plans, including pricing and packaging.
7. Data Analytics and ROI Leverage product data, market research, revenue potential, adoption, and usage data to drive customer ROI.
8. Collaboration and Leadership Cross-Functional Collaboration: Collaborate with Sales, Product Management, and Customer Success teams to ensure alignment.
9. Team Leadership Mentor and guide junior marketing team members.

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