Full-Time Senior Brand Strategist

Sr. Brand StrategistFULL TIME / REMOTE / SAN DIEGOREPORTS TO DIRECTOR OF STRATEGY

Raindrop is a fast-growing agency and the leader in creating Marketing People Love. We are looking for a Sr. Brand Strategist to join our Strategy Team who is a talented and dynamic brand and marketing expert ready to assist various teams using a blend of creative, strategic, and analytical expertise.

You’ll collaborate closely with both clients and internal teams to create dynamic, lasting partnerships. As a Sr. Brand Strategist, you will use research, data, insights, and strategic intuition to inspire our creative teams to make marketing content not only entertain but also resonate deeply with audiences and drive conversions.

You will partner with the Director of Strategy as well as the Accounts Team and clients to understand challenges and create insight-driven briefs and platforms to inspire and direct Creative teams, ensuring that they stay on brief and on brand throughout the creative development process. You will also lead clients in the development of their brand strategies, supporting them in clarifying their brand voice and vision.

Your proficiency in creative analysis, strategic brand positioning, written communication, and a knack for asking the right questions will help you in this fast-paced environment while juggling multiple projects and priorities, helping drive our clients and agency to the next level creatively and develop trusting relationships with clients. It’s imperative that you are kind, strategic, innovative, a driver, and relentlessly passionate about building brands that people will love.

Requirements

5+ years of brand-building experience, preferably with an agency and/or consumer lifestyle company.

Responsibilities

Brand Strategy

1. Provide strategic insights and direction through creative briefs that bring clarity and inspiration to the creative teams.
2. Write strategic brand identities, lead clients through the brand strategy process and developing content for brand strategy deliverables.
3. Work with New Business and Account teams to ensure the smooth kick-off of new accounts and projects.
4. Lead clients through strategic sessions and key project kick off meetings in partnership with the Account team and Creatives in order to uncover key insights and ensure clarity and full alignment with clients.
5. Be immersed in current trends and conduct research on competitor and other winning brands in the market to pull insights from current trends, target audience profiles, and competitor analysis.
6. Get to know clients’ brands and target audiences inside and out.
7. Collaborate with the creative teams to review concepts, scripts and other content for client deliverables to ensure all is on-brand and on-brief.
8. Leverage analytics and media insights to make performance driven recommendations.
9. Leading brand strategy oversight across creative development.
10. Work cross-functionally with internal teams to develop and execute creative strategies that ensure the brand’s innovation and success as a market leader in its category.
11. Collaborate with our partner media agencies to create content strategies that resonate with customer segments and align with targeted marketing campaigns.
12. Manage relationships with paid media partners and client’s paid media teams; develop/implement/refine processes for gathering insights and delivering them to the creative team
13. Conduct Content Stack Audits and develop creative strategy decks to guide clients and teams on strategic next steps for creative content
14. Partner with the Client Success Team to support Organic Growth efforts by making strategic recommendations for clients
15. Curate creative/strategic planning decks & lead planning conversations for clients
16. Support the creative teams in preparation for asset presentations to write the strategy set-up/justifications for “why this works” tailored to each client’s communication style and their concerns

Client Leadership

1. Ensure clarity and alignment between clients and our creative teams, bringing impeccable communication to all client interactions and supporting the setting of clear expectations.
2. Establish a strong partnership with clients, being a strategic voice and resource to build trust and longevity with clients.
3. Partner with Account Managers in client strategy for the agency, focusing on the creative development and account planning phase.
4. Provide a strategic lens in the development of creative materials to ensure projects and deliverables are on brand and aligned with client goals and expectations.

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