Full-Time Senior Manager B2B Enterprise Marketing

Labcorp, recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", seeks a Senior Manager, B2B Enterprise Marketing Strategy, Health Systems.

This role is accountable for driving growth for assigned B2B audience segments through audience insights, competitive and business intelligence, and marketing performance data to achieve growth targets.

Responsibilities:

• Develop compelling, multi-channel marketing strategies.
• Highlight the end benefits of Labcorp's enterprise diagnostics solutions for health systems and managed care organizations.
• Translate business needs into customer benefits and create marketing assets.
• Collaborate with the Director, B2B Enterprise Marketing and relevant teams.
• Lead the development and refinement of value proposition, product positioning, and message architecture.
• Define key audience segments and targeting criteria.
• Implement marketing campaigns across various channels (web, digital, paid advertising, email, PR, events).
• Analyze marketing activity, identify optimizations, and enhance performance.
• Collaborate to identify cross-audience opportunities.
• Deliver multi-channel campaign plans.
• Implement effective channel strategies and optimize based on performance.
• Track marketing budget allocation and spend.
• Serve as marketing business partner to segment P&L owners.
• Deliver annual strategic marketing plan.
• Run recurring meetings with partners to provide updates and feedback.
• Build support and buy-in for approaches and ideas.
• Provide open and transparent communication.
• Work with external agency partners.

Requirements:

• Bachelor's degree (Marketing, Communications, Science, or Business preferred)
• 8-10 years of experience in integrated/multi-channel marketing.
• Life sciences or healthcare marketing experience preferred.
• Specific multi-channel marketing expertise required.
• Copywriting and editing skills required.
• Adaptable, self-motivated, decisive.
• Strong communication and relationship-building skills.
• Ability to generate buy-in and unite teams.
• Commitment to an engaging, inclusive, and supportive work environment.

Application Window: Application window closes February 10, 2025.

Pay Range: $91,000 - $130,000 annually + bonus eligibility.

Benefits: Medical, Dental, Vision, Life, STD/LTD, 401(k), PTO, Tuition Reimbursement, and Employee Stock Purchase Plan.

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