Full-Time Senior Marketing Director Demand Generation

Ignition seeks a data-driven B2B demand generation leader to accelerate growth in North America.

As the Senior Director of Demand Generation, you'll own the demand generation strategy and execution.

Reporting to the VP of Marketing, lead a high-performing team, drive pipeline and revenue growth, and optimize multi-channel marketing programs that convert prospects into paying customers.

Responsibilities include scaling repeatable acquisition strategies leveraging digital, content, partnerships, events, ABM, and sales alignment to drive performance.

Essential to achieving pipeline, deal velocity, and customer acquisition goals while ensuring marketing and sales alignment for maximized revenue.

1. Develop and execute a scalable demand generation strategy driving pipeline, sales velocity, and revenue growth.
2. Own the marketing-sourced pipeline number, defining goals and forecasts for lead generation, qualified opportunities, and closed-won revenue contribution.
3. Lead multi-channel demand generation campaigns across digital (paid and organic), content, events, partnerships, and ABM.
4. Partner with product marketing, growth, sales, brand, and partnerships teams to align messaging, content, and GTM strategies for increased market penetration and conversion rates.
5. Develop and optimize lead scoring, nurture, and conversion programs to improve funnel efficiency and sales handoff processes.
6. Drive a full-funnel marketing approach balancing inbound and outbound strategies to improve Lead-to-Opportunity conversion rates.
7. Own budget allocation and performance tracking, ensuring spend optimization for CAC efficiency and pipeline acceleration.
8. Use intent data, automation, and predictive analytics to optimize targeting, segmentation, and conversion strategies.
9. Implement best practices for campaign tracking, attribution modeling, and revenue measurement providing actionable insights to leadership.
10. Partner with the Director of Digital/Growth Marketing to enhance website conversion rate optimization (CRO) and maximize inbound lead generation.
11. Build, mentor, and develop a high-performing demand generation team fostering a data-driven decision-making, experimentation, and growth culture.

Requirements

• 8+ years of B2B demand generation experience, strong track record in SaaS and/or payments driving pipeline and revenue growth in North America.
• Deep expertise in demand generation best practices, including ABM, inbound and outbound campaigns, paid digital, SEO, content marketing, events, and partnerships.
• Experience with CRM (HubSpot preferred), marketing automation, lead scoring, attribution models, and revenue forecasting.
• Strong analytical skills optimizing CAC, LTV, conversion rates, and pipeline velocity metrics.
• Proven ability to partner cross-functionally with sales, product, and marketing teams to drive high-impact campaigns.
• Experience leading and coaching high-performance marketing teams with a track record of building repeatable, scalable acquisition programs.
• Exceptional communication and presentation skills, influencing senior stakeholders and driving alignment across teams.
• Bachelor's degree in Marketing, Business, Economics, or a related field (or relevant professional experience).

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