Full-Time Sr. Product Marketing Manager

Sr. Product Marketing Manager | Acorns

Acorns is seeking a Sr. Product Marketing Manager to join our dynamic team. Working cross-functionally with Brand, Paid Acquisition, CRM / Lifecycle, Product, and Design, you will activate go-to-market strategies from awareness campaigns, conversion, cross-sell, and up-sell for our current financial wellness system of products and new product features.

This person should have deep empathy for our customers, a mastery of global go-to-market strategy, and a proven track record of surpassing business goals.

The role reports to the Director of Product Marketing.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What you will do at Acorns:

• Lead the development and execution of Acorns marketing strategy across multiple Acorns new and existing products
• Build a scalable and maintainable vision for Acorns that determines how we build a better financial wellness system
• Translate current and future Acorns customer needs to inform the product messaging, points of differentiation, marketing content, and collateral
• Confidently guide reviews and solicit feedback on work during large meetings with senior leadership, fostering open dialogue and ensuring alignment on key initiatives
• Execute multiple aspects of product marketing; from product positioning to product launches and strategy, education and engagement campaigns, events, and contests
• Measure and report against the performance of product marketing initiatives
• Develop partnerships with cross-functional stakeholders such as acquisition, brand, CRM/Lifecycle, product, design, communications, and customer support

What you will bring to Acorns:

• 6+ years of consumer-facing Product Marketing, Growth Marketing, or Product Management experience; experience in global organizations preferred
• Experience crafting & implementing customer segmentation based on demographics, attitudes, behaviors, and lifetime value
• Demonstrated track record of creating customer segment-oriented campaigns to steer new customer acquisition, deepen engagement & retention
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
• Outstanding prioritization and project management skills
• Powerful storyteller: written, verbal, and visual
• Demonstrated ability to collaborate effectively across multiple teams
• Self-starter and ability to build programs from scratch: be ready to roll up your sleeves and get things done
• Thirst for delivering game-changing products
• Exceptional drive and precision in delivery
• A belief that your work is tied to your life's mission
• Optimistic about the potential of societal change

What we offer:

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) discretionary match
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events
• Talented and motivated team members who care deeply about one another, our mission, and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

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