Full-Time Vice President, Product Marketing

HireVue is transforming how companies find and connect with talent. We empower candidates to share their stories, demonstrate abilities, and connect with opportunities, unlocking potential for both candidates and clients fairly and without bias. Using proven science, we identify skills that drive success, ensuring hiring decisions are data-driven.

About the Role:

As we grow, we need a strategic VP of Product Marketing to define and elevate our market presence. Reporting to the Chief Marketing Officer, the VP of Product Marketing will position and drive go-to-market success for HireVue's solutions.

Key Responsibilities:

1. Product Positioning & Messaging: Define and refine core positioning/messaging for the platform, distinguishing HireVue from competitors. Develop customer-centric storytelling targeting Talent Acquisition, HR, and business leaders, ensuring consistent messaging across all teams/channels. Maintain customer personas and insights into buyer needs, pain points, and decision-making.
2. Pricing & Packaging Strategy: Optimize and evolve pricing/packaging strategies to drive growth and profitability. Analyze current/new product pricing effectiveness to meet business goals.
3. Competitive Intelligence & Market Analysis: Gather and synthesize competitive intelligence for effective differentiation. Monitor market trends, customer needs, and emerging technologies to make informed decisions.
4. Sales Enablement & Revenue Impact: Collaborate with Sales Enablement to develop sales enablement programs, provide training, content, and tools to drive pipeline & close deals. Develop customer-centric sales narratives, battlecards, and presentations for increased win rates. Optimize sales enablement strategies.
5. Cross-Functional Leadership & Product Strategy: Partner with the Chief Product Officer and Product Management team for market-driven product strategy. Provide market/customer insights to product roadmap decisions; align with business goals. Collaborate with Demand Generation and Field Marketing on product-focused campaigns.

Qualifications:

• 15+ years of B2B SaaS Product Marketing experience, successful track record with leading technology companies.
• Strong expertise in product positioning, messaging, persona development, and sales enablement.
• Experience optimizing pricing/packaging for B2B technology companies.
• Leadership experience, building/mentoring high-performing teams.
• Strong executive communication and presentation skills.
• Ability to lead and influence across teams.
• Data-driven, strategic mindset and passion for product marketing, market research, storytelling, and go-to-market execution. HR Tech, Talent Acquisition, or AI-driven SaaS experience a plus.

Benefits:

• Medical, dental, and vision insurance
• 401(k) with employer match
• Unlimited Paid Time Off

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