Full-Time Vice President, Product Marketing

Hirevue is transforming how companies discover and connect with talent. We empower candidates to share their stories, demonstrate abilities, and connect with opportunities unlocking potential for both candidates and our customers in a way that is fair and unbiased. By leveraging proven science and creating a more fair hiring process, we identify the skills that truly drive success, ensuring that hiring decisions are based on what matters most. Back by our industry leading AI-powered approach, we create a level playing field, eliminating barriers and making hiring more inclusive. We are shaping the future of talent acquisition—where skills, potential, and opportunity meet.

As we enter our next phase of growth, we’re seeking a strategic VP of Product Marketing to define and elevate our market presence. This position reports to the Chief Marketing Officer. The VP of Product Marketing will be responsible for the strategic positioning and go-to-market success of Hirevue’s solutions. Working closely with our Product Team and leadership and cross-functional teams, this role ensures alignment between market needs, product innovation, and revenue growth.

1. Product Positioning & Messaging
   • Define and refine core positioning and messaging for the Hirevue platform to differentiate us among a competitive talent technology landscape and a growing list of competing HR technology priorities.
   • Develop customer-centric storytelling that speaks to Talent Acquisition, HR and business leaders, ensuring consistent messaging across all of our teams and channels.
   • Own and evolve Hirevue’s customer personas, ensuring deep insights into buyer needs, pain points, and decision-making drivers.
   • Partner with the Brand and Communications teams to build content that drives thought leadership, market influence and industry message. Partner on analyst and influencer strategies.
2. Pricing & Packaging Strategy
   • Optimize and evolve our pricing and packaging strategy to drive growth and profitability with a focus on simplification and ease of purchase.
   • Work with Finance and Product teams to analyze pricing effectiveness of current and new products and adjust based on customer insights and business goals.
3. Competitive Intelligence & Market Analysis
   • Lead the gathering and synthesizing competitive intelligence, ensuring that insights are easily consumable and readily available for go-to-market and product teams to effectively differentiate Hirevue’s offerings.
   • Maintain a pulse on market trends, customer needs, and emerging technologies, driving informed strategic decisions.
4. Sales Enablement & Revenue Impact
   • Partner with Sales Enablement to assist with the design and execution of sales enablement programs, equipping sales teams with training, content, and tools to drive pipeline and close deals.
   • Develop customer-centric sales narratives, battlecards, pitch decks, and competitive positioning frameworks to increase wins.
   • Collaborate with Revenue Ops and Sales Leadership to measure impact and optimize enablement strategies.
5. Cross-Functional Leadership & Product Strategy Co-Development
   • Partner closely with the Chief Product Officer and Product Management team to ensure market-driven product strategy.
   • Provide input into product roadmap decisions with deep market and customer insights, ensuring alignment with business goals.
   • Work with Demand Generation and Field Marketing to build messaging and on product-focused campaigns that drive demand and pipeline and close deals.

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