Full-Time Content Marketing Manager

Thousands of companies build better software products with the help of Canny’s customer feedback platform. As our Content Marketing Manager, you'll lead our content strategy by creating unique, impactful content to connect with our audience and drive awareness about Canny.

As our Content Marketing Manager, you’ll have the autonomy to craft and execute our content strategy with the support of our talented team. We’re looking for a skilled content creator who can elevate our brand with compelling and high-impact content. As our gatekeeper of content quality, you’ll ensure that everything we produce meets exceptional standards.

 #1: Elevate our content

We want to create content that gives our audience useful, new, and interesting information. You will:

• Design and implement a dynamic content marketing strategy, incorporating high-impact content formats and promotional tactics to engage our audience.
• Create high-value, unique content that provides fresh insights to product managers and SaaS founders.
• Conduct thorough research, expert interviews, and experiment with creative content formats to ensure our content stands out.
• Support feature adoption and product launches through product-led content including newsletters, blog posts, and social updates
• Oversee and improve content produced by guest authors and team members, ensuring alignment with our style guide and maintaining top-notch quality.
• Support our video content strategy by collaborating on product-led videos, social clips, and podcasts.

 Objective #2: Improve our social media presence

Canny is active on several social channels (LinkedIn, X, Meta, etc). We want a social media expert who can improve our performance on those channels and help us succeed on new ones. You will:

• Develop a social media strategy focused on connecting with our target audience where they’re active.
• Manage our social media accounts, crafting engaging content such as slideshows, videos, and other formats to boost our online presence.
• Explore underutilized social media channels and develop strategies to succeed with them.

 Objective #3: Drive content performance and growth

Creating content is only part of the equation. Our Content Marketing Manager will focus on driving results and reaching our audience. You will:

• Use your expertise in keyword research, SEO, and marketing analytics to optimize content for better performance.
• Stay updated with digital marketing trends to ensure our content strategy remains relevant and impactful.
• Identify and leverage appropriate distribution channels to maximize content reach and drive traffic to our platforms.
• Create content that guides potential customers through every stage of the buyer’s journey, with a focus on generating new leads.