Full-Time Marketing Manager

About Sentral: Sentral is a network of communities redefining the way people live. Sentral's mission is to be the leading residential hospitality operator through superior performance, enhanced experience, and a network of connected communities. We take the convenience, connection, and comfort of home to new heights-we call it Home+. Our one-of-a-kind communities offer unrivaled locations, innovative tech-enabled services, and premium amenities to enhance everyday life. Sentral lets you live life on your own terms in the heart of the world's best cities. Our core values reflect our commitment to our employees. We are service first, value thinking like an owner, and strive to make one another better. We strongly believe in continuous personal improvement, career growth and diversity in our workforce. We foster an empowered environment rooted in empathy and growth. Our team members are curious explorers who never stop learning and strive for great outcomes.

Position Overview and Responsibilities: At Sentral, we are building a team of people-first focused individuals who thrive on going above and beyond. Ideal candidates will exemplify a good sense of humor, a positive attitude, a growth mindset, and an entrepreneurial drive. They will work on marketing operations designs; develop, approve and implement a successful business marketing plan for a portfolio of multi-family residential properties. They will use social media, digital and print advertising, events and other channels to drive qualified traffic and maintain or increase occupancy.

Job Duties:
-Collaborates with the Brand Manager and production assistant to deliver marketing collateral.
-Defines yearly marketing budgets.
-Requests, reviews, and negotiates third-party proposals.
-Implements SEO and SEM strategies.
-Oversees property websites and uses analytics data.
-Develops creative campaigns and advertising materials.
-Implements, reviews, and optimizes pay-per-click campaigns.
-Monitors online reputation.
-Tracks, monitors, and reports on lead sources.
-Sets up communication e-blasts.
-Attends broker and resident events.
-Coordinates signage artwork creation.
-Codes marketing expenditures, processes payments, and tracks budget.
-Creates PR memos and calendars.
-Creates weekly collateral production sheets.
-Plans and coordinates photo/video shoots.
-Responsible for planning and managing marketing events for the properties.
-Completes special projects and performs other related duties.
-Stays abreast of competition and real estate and marketing trends, creating quarterly market research reports.
-Some travel may be required.

Skills and Experience:
-BA/BS degree.
-5+ years of product or real estate marketing experience.
-Digital and social media marketing experience.
-Graphic design experience (Adobe Creative Suite) is a plus.
-Excellent verbal and written communication skills.
-Proactive, well-organized, and deadline-oriented.
-Ability to work independently with minimal supervision.
-Effective problem-solving techniques.
-Ability to multitask and adapt to changing priorities.

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