Full-Time Customer Marketing Manager

Today, 67% of students and 82% of low-income students can’t read at grade level by the end of third grade. That’s when students are supposed to go from learning to read to reading to learn. It’s America’s number one education crisis and we know how to fix it. Ignite Reading delivers one-to-one virtual tutoring that teaches every student the foundational skills they need to become a confident, fluent reader.

We pair students who need extra support with expert reading tutors who provide daily, 15-minute, Science of Reading-based instruction that rapidly closes their decoding gaps. We focus on the foundational reading skills—phonics, phonemic awareness, and sight words—kids need to master so they can decode a sentence.

Students in Ignite Reading’s program achieve over 2 weeks of reading skills growth per week of instruction, and notably all students achieve the same outstanding results including students with IEPs, multilingual learners, students of color and those receiving free or reduced-price lunch.

Your Role As Ignite Reading’s Customer Marketing Manager, you will develop our customer marketing strategy and lead initiatives that deepen customer relationships, drive engagement, and transform satisfied customers into loyal advocates.

Ignite Reading works with multiple stakeholders including district leaders, teachers, and school staff. You will craft impactful programs and campaigns that speak to each persona, helping them understand the impact our 1:1 tutoring is having on students’ reading growth and ensuring they are deeply appreciated for the role they play.

From email communications to customer materials to events, you will determine the right mix of tactics that amplify our brand voice among our different customer stakeholders, increase retention, and unlock organic growth opportunities.

The ideal candidate has experience building strategy, is excellent at synthesizing the needs of internal teams that support customers, is a highly-skilled project manager, and has a track record of customer marketing in K-12 education that delivered tangible results.

Core Responsibilities

1. Develop strategy for Ignite Reading’s customer marketing that deepens customers’ understanding of our work, drives engagement, increases customer NPS, and develops advocates.
2. Identify key performance indicators for measuring customer marketing success, analyze data to identify trends, and recommend strategies for improving retention.
3. Conceptualize and execute tests to determine the right mix of customer marketing strategies.
4. Operate as both a leader and individual contributor: write customer digital communications such as email and newsletters, oversee the development of customer support materials, and manage all customer marketing tactics.
5. Collaborate with sales, customer success, and academics teams to identify and address customer pain points.

Competencies

• A minimum of 5 years of experience in customer marketing, lifecycle marketing, or related roles in K-12 education
• Proven track record in developing and managing customer advocacy and engagement programs
• Excellent written and verbal communication skills
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms. Ignite Reading uses HubSpot
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Passion for building strong customer relationships and fostering brand loyalty

Compensation

• Salary: $100,000
• Benefits: Employee Stock Options, Medical, Dental, Vision, 401K + matching, Short-term disability, Technology Stipend, Unlimited PTO + 12 paid holidays, Professional Development Stipend, Wellness Reimbursement, Internet Stipend, 12 Weeks of Parental Leave, Yearly Staff Retreat, Voluntary Life Insurance

Our Culture: We embrace a transparent compensation structure for fairness, accountability, and trust. We are committed to building a diverse and inclusive workplace where all applicants are considered without attention to protected characteristics. Candidates from underrepresented backgrounds are encouraged to apply.

Location: Virtual organization with headquarters in the California Bay Area.

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