Full-Time Digital Marketing Manager/Sr. Screening Core

The Digital Sr. Manager will be responsible for developing and executing new approaches to digital marketing in healthcare, focusing media plan development and optimization.

You will have the opportunity to guide digital engagement, promotion & content strategy that supports the development and commercialization of the early cancer detection SHIELD portfolio.

Responsibilities:

• Raise Shield’s brand awareness through impactful digital media initiatives across platforms such as YouTube, TradeDesk, CTV, OLV, and social media.
• Shape and implement the digital strategy to achieve awareness, leads, and volume goals.
• Optimize the digital media plan, focusing on channel spend efficiency to maximize brand awareness and conversions.
• Manage online media buying and traffic fulfillment strategies, including CPM, CPC, and CPV campaigns.
• Conduct regular A/B tests and improve campaign performance based on data-driven insights.
• Analyze marketing campaign performance using key metrics and recommend actionable improvements.
• Develop and manage customer engagement programs to drive routine ordering and referrals.
• Implement creative content strategies, leveraging formats like interactive infographics, podcasts, and user-generated campaigns.
• Support CRM and marketing automation strategies with optimized content to increase customer conversion and engagement.
• Optimize dashboards for tracking and improving SEM/SEO, website engagement, media conversion, and leads in collaboration with the analytics team.
• Provide insights and recommendations to leadership based on data analysis.

Requirements:

• 6+ years of experience in advertising and media, with expertise in media operations and campaign management.
• Hands-on experience with tagging, trafficking, QA, launching, and managing media campaigns across multiple platforms.
• Preferred experience in a media agency setting, focusing on strategy, buying, and operations.
• Proven success in managing and optimizing professional and consumer media programs across channels (e.g., video, CTV, SEM, programmatic, social media).
• Knowledge of SEO/SEM, marketing automation platforms, and CRM systems.
• Strong writing and creative thinking skills, capable of simplifying complex ideas.
• Proficiency in Google Analytics, Salesforce Marketing Cloud, CRM platforms, and Google Tag Manager.
• Experience in implementing effective SEO/SEM strategies with measurable results.
• Healthcare or regulated industry marketing experience is a plus, especially with compliance and data privacy considerations.
• Adobe Creative Cloud experience is a plus.
• Fluency in English (speaking, reading, writing).

Education: Minimum of a Bachelor's degree (Marketing, Communications, English)

Work Model: Hybrid

Salary Range: $172,000 to $232,000 (US)

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