Full-Time Digital Marketing Specialist

The Role

Are you a digital marketing expert with a strong background in website optimization? Do you know what it takes to increase conversion rates for B2B SaaS companies? Are you passionate about improving user experience and hacking growth? If so, Donorbox is looking for you!

Donorbox is looking for a Digital Marketing Specialist to play a pivotal role in our next stage of growth. For the first 6 months, you will focus on optimizing our website and email campaign performance. You’ll plan, implement, and analyze creative experiments to enhance user experience (UX), convert more customers, and increase product adoption. The scope of work will then expand to include other areas of digital marketing.

Partnering with cross-functional teams, the Digital Marketing Specialist will help us deliver an exceptional experience for new and existing nonprofit customers. This is an exciting opportunity to take ownership of growth-related initiatives and make an immediate impact.

Responsibilities

• Data Analysis: Identify areas for improvement by analyzing website traffic, user behavior, and conversion data from platforms like GA4, Hotjar, and Active Campaign.
• Conversion Rate Optimization (CRO) Testing: Plan, execute, and analyze A/B and multivariate tests to validate hypotheses and measure the impact of optimization efforts on website and campaign performance, in addition to impact on sales pipeline.
• Reporting: Regularly report on key metrics and insights.
• UX Enhancement: Assess user behavior and uncover opportunities to improve UX and conversion rates across digital channels, including our website and customer email campaigns.
• Collaboration: Partner with the Design, Marketing, and Development teams to create new landing pages, implement changes, and continuously improve.
• Ongoing Learning: Stay up-to-date with the latest tools, technologies, and industry best practices.

Qualifications & Experience

• 3+ years of professional experience in digital marketing, with a focus on growth hacking, landing page optimization, conversion rate optimization, or a related area.
• Proven track record of driving successful growth initiatives.
• Strong analytical skills and experience with A/B testing tools and data analysis platforms. Experience with Google Analytics and Hotjar is required.
• Excellent communication, collaboration, and project management skills.
• Creative, conscientious, and resourceful, with a passion for solving problems and thinking outside the box.
• Ability to juggle multiple projects simultaneously, working independently and as part of a team.
• B2B experience strongly preferred.
• Bachelor’s degree.
• Experience working at or with a tech startup or nonprofit is a bonus.

Details

• Fully remote based in Latin America
• Strong preference for being able to work in ET or CT time zone
• Salary

Benefits & Perks

• Fully remote work from the comfort of your home
• Eligibility for employee equity plan (stock options)
• Reimbursement package for home office expenses, up to $1.5k
• Health insurance premium reimbursements, up to 75% for you and your family
• Generous time off policy of 21 days (birthday included ), 8 holidays of your choice, and 2 paid volunteer days
• Wellness program with fitness and mindfulness classes
• Love your work and our mission of serving nonprofits!

The Application Process

We have 5 stages:

1. Apply here and fill out our questions to tell us about you!
2. Prescreen Call with Talent Acquisition Associate
3. Interview with Hiring Manager
4. Assignment
5. Panel/Final Interview

If this sounds like the right role for you, please apply today and let us know why. We look forward to hearing from you!