Full-Time Global Paid Media Specialist

We’re an ambitious, remote-first travel scale-up, looking to expand our marketing team with an exceptional paid specialist.

The Role:

Much Better Adventures is on the hunt for a data-driven Paid Marketing Specialist to fuel customer growth across North America, the UK and other key international markets, through digital performance marketing platforms. Reporting to the Head of Performance and collaborating closely with our existing Paid Media Specialist, you will manage high-impact ad campaigns, optimize ROI, and spearhead new customer acquisition. Your primary focus will be leveraging your market expertise to drive growth in the North American and UK market, using deep insights into audience behavior, tone, and preferences. You will also support campaigns targeting other priority growth markets, ensuring a unified and effective global strategy.

This is a rare opportunity to develop the paid media strategy for a stand-out consumer brand, leading growth in the North American and UK markets, and beyond, while helping scale our bold vision for adventure travel.

Key Responsibilities:

1. Develop all paid marketing strategies across our key international markets, including audience segmentation, creative testing, and campaign optimizations.
2. Manage and optimize Meta Ad campaigns to drive growth, with a key focus on North America and UK markets.
3. Support paid campaigns on additional platforms and markets, ensuring a consistent strategy across channels, such as Google Ads.
4. Analyze customer insights and competition to maximize campaign performance.
5. Work to budgets, tracking spend, and ensuring optimal ROI.
6. Regularly monitor and analyze campaign performance, providing actionable insights and reporting key metrics to relevant stakeholders.
7. Define and evaluate paid media KPIs, ensuring alignment with business growth goals.
8. Conduct experiments like A/B and incrementality testing to improve ad performance and customer acquisition.
9. Collaborate with the team to interpret results and identify key growth opportunities.
10. Collaborating with the rest of the content and marketing team to develop effective localized ad creatives.
11. Working cross-departmentally to align campaign strategies and goals across the marketing team and wider business.
12. Collaborate well with fellow performance specialists to share learnings and align strategies across markets.
13. Assist in planning and executing organic social strategies, ensuring consistency with paid campaigns.
14. Create or provide clear briefs for templates and design requirements as needed.
15. Supporting special campaigns, new launches, and ad hoc projects as required.
16. Staying up-to-date with industry trends, ensuring our paid media strategies remain cutting-edge.

Requirements:

• Proven success managing and scaling large budgets on performance marketing channels, with a strong track record in North American markets.
• Deep knowledge of North American and UK consumer behavior, market trends, and digital advertising best practices.
• Proficient in analyzing data using Excel or Google Sheets.
• Strong knowledge of website analytics tools, like GA4.
• Strong understanding of audience targeting, bidding strategies, and campaign optimization.
• Experience designing, executing, and analyzing A/B tests and multivariate experiments.
• Ability to translate data into clear actionable insights for stakeholders.
• Excellent communication skills for presenting data-driven strategies and results.
• Excellent at problem-solving, collaboration, and a good culture fit.

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