Full-Time Lifecycle Marketing Manager
Gomotive is hiring a remote Full-Time Lifecycle Marketing Manager. The career level for this job opening is Manager and is accepting USA based applicants remotely. Read complete job description before applying.
Gomotive
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Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries. Visit gomotive.com to learn more.
About the Role: The growth marketing organization is responsible for maximizing customer acquisition and revenue growth. The responsibilities span the entire customer journey - from awareness to trial, purchase and expansion. We put the user first. We are seeking a data-driven and strategic Lifecycle Marketing Manager to lead our lifecycle marketing efforts. This person will play a key role in developing and optimizing a comprehensive lifecycle marketing strategy. The ideal candidate will bring a strong analytical approach to managing campaigns, executing experiments, and reporting on performance metrics.
What You'll Do:
- Build strategy for email marketing to meet brand awareness, lead generation and revenue growth goals.
- Plan, own, and operate integrated go-to-market efforts across multiple channels (sales, email, in-app, etc).
- Apply expertise in marketing technology, targeting and tracking to implement campaigns and apply ongoing optimizations.
- Track email volume and performance, and provide insights to various internal audiences.
- Deeply understand our buyers and use stage-based targeting.
- Collaborate with creative, content and product teams to drive creative strategies.
- Partner with analytics, marketing operations, and web team to generate timely and accurate reporting.
- Work cross-functionally on GTM initiatives.
- Always be testing and learning.
- Build and deliver presentations to share results and opportunities.
- Act as a CRM marketing subject matter expert.
What We're Looking For:
- 4-7+ years of experience in email/CRM/lifecycle marketing, ideally within a buyer stage-based model.
- At least 2+ years B2B experience, SaaS/enterprise software a plus.
- 1+ year running orchestrated outbound experiments with seller teams.
- A customer-first mindset and passion for crafting targeted experiences.
- Experience balancing brand awareness and demand goals.
- Expert knowledge of digital marketing technologies (Marketo, SFDC, pixel tracking, ad ops, attribution).
- Experience owning & managing email campaigns.
- Mastery of cross-functional collaboration and project management.
- Strong communication skills.
- High attention to detail.
- Bachelor's degree in marketing, business, or related field.