Full-Time Marketing Manager/ Director

We are looking for a Marketing Manager/ Director for our client based in Arizona. This is a direct hire position, fully remote (unless local to the area, hybrid if so).

Additional Duties:

• Product Marketing
• Lead positioning, messaging, and product launch strategies for included products and features
• Develop the go-to-market strategy for new products and releases of existing products and manage the cross-functional implementation of the plan
• Collaborate with product management and sales teams to develop product positioning and messaging that resonates with target buyers
• Provide "Voice of Customer" insights to product management to inform product strategy and ensure company offerings meet market needs
• Marketing Strategy and Planning
• Develop and implement comprehensive marketing strategies and campaigns that align with business goals and drive growth
• Conduct market research to understand market trends, buyer personas, and competitive landscape
• Create and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI
• Brand and Campaign Management
• Oversee the development and execution of branding initiatives to enhance brand awareness and reputation
• Ensure consistent messaging and visual identity across all marketing channels, including digital, print, and social media
• Plan, execute, and monitor marketing campaigns, including digital advertising, content marketing, email marketing, and social media, to drive product awareness and adoption
• Digital Marketing
• Lead the development and execution of digital marketing strategies, including SEO, SEM, email marketing, and social media
• Manage the company's online presence, including website content, social media profiles, and online advertising
• Stay up-to-date with digital marketing trends and technologies, making recommendations for new tools or strategies to enhance marketing efforts
• Collaboration - work closely with senior leadership to align marketing initiatives with overall business goals and objectives
• Public Relations and Communications
• Develop and maintain relationships with media outlets, industry influencers, and key stakeholders to enhance brand visibility and reputation
• Oversee the creation and distribution of press releases, media kits, and other public relations materials
• Manage crisis communication efforts, ensuring timely and effective responses to protect the brand's reputation

Requirements
Required Skills:

• Must have SaaS marketing experience within financial services, merchant services, and/or payments business industries
• Proven experience developing and executing successful marketing strategies
• Ability to work effectively within an organization, collaborating across departments and levels to achieve business objectives
• Proven ability to start with a complex problem, frame up strategic issues, and identify key assumptions required to gather and analyze information resulting in a marketing strategy
• In-depth knowledge of digital marketing channels and tools, including SEO, SEM, email marketing, social media, and analytics platforms
• Strong analytical skills, with the ability to interpret data and make informed decisions to optimize marketing efforts
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels
• Outstanding presentation skills with a strong planning and communication ability
• Independent self-starter: ability to think clearly and manage multiple priorities in a high growth, fast-paced environment while maintaining a professional demeanor
• Proficiency in marketing automation, as well as project management tools
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously
• An analytical mind with a balance between a data-driven and an emotional approach to marketing