Full-Time Marketing Specialist

Duties and Responsibilities

Our candidate will work with a variety of internal and external TRIGO stakeholders from many countries and cultures on branding, awareness, revenue-driven and value-added marketing projects including:

Lead Generation

• Marketing Collateral-Graphic creation of marketing materials including brochures, flyers, signage, and tradeshow displays.
• Email Marketing-Graphically design, layout, create and write email marketing campaigns in MailChimp and/or other software programs. Create and generate targeted email lists for campaigns.
• Webinars-Design and write registration pages and forms for webinars, email blasts and other promotional campaign assets.
• Social Media-Create Facebook and LinkedIn page graphics and text for social media messaging.
• Digital Marketing-Create digital ad campaigns and report metric tracking results.
• Websites/Landing Pages-Develop, create and deploy website landing pages. Keyword optimize, monitor SEO and report results.
• Video-Create, film and edit videos for social media, website, company information and promotional campaigns.
• Database Management-Work with our Microsoft Dynamics database and Excel for email marketing campaigns and lead generation.
• Tradeshows/Events-Create and maintain booth elements including display properties, signage, literature and promotional products.

Assist Sales Team in Business Development Opportunities

• Presentations-Graphically design and write custom Request For Quote/new business development PowerPoint presentations, proposals and case studies that support our Sales Team.
• Lead Generation-Lead generation, qualification and distribution.

Support Human Resources Programs

• Recruitment-Support HR recruitment initiatives including writing and graphically designing flyers, signage, presentations and collateral for company recruitment.
• Employee Relations-Create and deploy IMPACT talks and safety awareness materials.
• Employee Newsletter-Write, graphically design and electronically distribute the America's company newsletter. Includes interviewing article contributors, writing articles and capturing photos/creating graphic designs to support newsletter creation.

Maintain Corporate Brand Integrity

• Brand Guidelines-Maintain and adhere to all corporate brand identity guidelines for all marketing materials.

Other duties and/or responsibilities as assigned.

Required Job Skills, Competencies & Experience

• Previous B2B marketing experience
• Fluent English and excellent writing/copywriting skills
• Exceptional graphic and PowerPoint design presentation skills
• Video filming, development, creation and editing video footage
• Creating, developing and deploying landing pages that are SEO optimized
• Microsoft Dynamics database usage
• Webinar creation and deployment
• Microsoft Office Suite skills: Word, Excel, PowerPoint
• Creating and deploying email marketing campaigns via Mailchimp and/or other email software programs including graphics, registration pages and forms
• LinkedIn & Facebook design, social posting and implementation
• Creation and deployment of digital ad campaigns
• Ability to work under tight deadlines and on numerous projects simultaneously
• Capacity to collaborate effectively across various cultural and demographic backgrounds
• Previous experience marketing in the quality or manufacturing industries
• 10-15 years of experience

Required Education

• Bachelor's Degree in Marketing or Communications.

Software Usage Requirements

• Adobe Creative Suite
• Pitchy
• Camtasia
• Zoom
• Google Analytics
• Semrush
• Microsoft Office
• Microsoft Teams
• SharePoint

Additional Skills Considered Beneficial

• Working with ChatGPT and AI
• Bilingual-can speak and write Spanish