Full-Time Paid Media Specialist

Position: Paid Media Specialist (Remote)Hours: 12 am - 8 am SAST (Monday - Friday)Pay Rate: R21,000 - R28,000 per month (Negotiable based on Experience)

Role Overview:We are seeking a results-driven Paid Media Specialist to join a leading digital marketing agency. In this role, you will manage and optimise paid advertising campaigns across multiple platforms to drive high-quality traffic, improve conversions, and maximise ROI. As part of a collaborative team, you’ll leverage your expertise in paid media to contribute to the agency’s growth and enhance client success.

About the Client:Our client is a fast-growing digital marketing agency specialising in SEO, PPC, web development, and creative marketing solutions for diverse industries. With a commitment to delivering innovative, results-driven campaigns, they partner with businesses to enhance their digital presence and achieve tangible growth outcomes. The agency fosters a high-performance culture that values innovation, collaborative problem-solving, and personal growth. They prioritise work-life balance, celebrate achievements and encourage creative thinking, making it an ideal environment for driven professionals to thrive and grow

Key Responsibilities:

• Campaign Management: Create, manage, and optimise paid media campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Performance Analysis: Monitor campaign performance using analytics tools, track KPIs, and generate detailed reports to measure success.
• Budget Management: Plan and allocate budgets effectively to maximise ROI while staying within client constraints.
• Audience Targeting: Develop and implement precise audience segmentation and targeting strategies to reach the right demographics.
• Ad Copy and Creative Input: Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages to enhance engagement and conversions.
• A/B Testing: Conduct A/B tests on ad elements such as headlines, visuals, and calls-to-action to identify the most effective strategies.
• Market Research: Stay updated on paid media trends, competitor activity, and platform updates to ensure campaigns remain competitive.
• Client Collaboration: Work closely with clients to understand their objectives, provide insights, and align campaigns with their goals.

Requirements

• 3–5 years of experience managing paid media campaigns across Google Ads, Facebook Ads, and other major platforms.
• Over three years of experience in a digital agency environment.
• Proven track record of achieving and exceeding campaign performance goals.
• Strong understanding of key metrics like CTR, CPA, ROAS, and conversion rates.
• Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and other tracking systems.
• Excellent communication skills and ability to translate complex data into actionable insights.
• Knowledge of keyword research, audience segmentation, and retargeting strategies.Desirable: 
• Experience in a digital agency environment.
• Certifications in Google Ads or Facebook Blueprint.
• Familiarity with SEO principles and how they integrate with paid campaigns.
• Skills in data visualisation tools like Tableau or Power BI