Full-Time Senior Marketing Lead

About the role:

We are seeking a dynamic, experienced, and strategic Senior Marketing Lead to lead our marketing efforts and drive our growth to the next level. The ideal candidate is a seasoned marketing executive with proven success in leading and scaling marketing teams, driving revenue growth, and building a powerful brand presence. You will be responsible for developing and executing marketing strategies across all channels, overseeing a diverse team, and working cross-functionally to achieve business objectives. This role requires a balance of high-level strategic vision and hands-on execution. 

If you’re a forward-thinking marketer who thrives in a fast-paced environment and can inspire teams, we want to hear from you!

Seniority Level: Senior-level

Responsibilities:

Develop and Lead Marketing Strategy

• Create, execute, and oversee a comprehensive marketing strategy that aligns with business goals and drives growth.
• Set the vision for the company’s overall marketing initiatives, ensuring the brand’s voice is consistent and impactful across all channels (digital, social, paid, earned, owned media).
• Lead cross-functional campaigns that align marketing, sales, product, and customer success strategies.

Team Leadership & Development

• Build, lead, and mentor a high-performing marketing team, ensuring each member is supported and empowered to achieve their goals.
• Foster a collaborative environment that promotes innovation and continuous improvement.

Growth Marketing & Revenue Generation

• Own revenue growth initiatives through customer acquisition, engagement, retention, and lifecycle marketing.
• Develop data-driven performance marketing strategies to optimize channels (SEO, SEM, paid social, email, and more).
• Establish KPIs and performance metrics to track progress and measure campaign success.

Brand Building & Positioning

• Ensure the company’s brand is compelling and distinct, with consistent positioning across all touchpoints.
• Spearhead efforts to strengthen brand recognition and loyalty in the marketplace.
     - Drive PR, content, and storytelling efforts to ensure cohesive and powerful narratives.

Customer Insights & Data-Driven Decision-Making

• Leverage data, analytics, and customer insights to drive marketing decisions and optimize performance.
• Oversee market research initiatives to ensure we understand customer behavior, trends, and opportunities.

Product Marketing & Go-to-Market (GTM) Strategy

• Collaborate closely with product teams to shape and communicate product marketing strategies.
• Lead product launches and ensure successful GTM campaigns.

Stakeholder Communication & Collaboration

• Work directly with executive leadership to align marketing strategies with company vision and growth goals.
• Serve as the marketing expert, providing insights, updates, and recommendations to stakeholders and the executive team.

Requirements:

• 10+ years of experience in marketing, with a strong track record in leadership roles (preferably in high-growth environments or digital-first companies).
• Proven ability to scale marketing efforts and deliver sustained revenue growth.
• Experience in both B2C and B2B marketing strategies is highly preferred.
• Deep understanding of performance marketing, brand development, customer acquisition, and retention strategies.
• Strong data-driven mindset with the ability to analyze campaign performance and make strategic decisions based on data.
• Hands-on experience across all marketing channels, including paid, owned, and earned media.
• Excellent leadership, team management, and communication skills.
• Ability to operate at both a strategic and tactical level.
• Experience in managing and optimizing marketing budgets.
• Strong understanding of digital marketing trends, tools, and best practices.
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Preferred Skills:

• Experience in leading marketing efforts in a fast-paced, entrepreneurial environment.
• Proven track record in building and scaling marketing teams.
• Knowledge of CRM platforms, marketing automation tools, and analytics.
• Background in industries such as healthcare, tech, eCommerce, or related field.