Full-Time Snr Marketing Specialist

As a Senior Marketing Specialist for Aortic US Downstream Marketing, you will be work across the entire portfolio of Abdominal, Thoracic, and Ancillary product lines within Medtronic's Aortic division in the United States. This role is centered on a deep understanding of the Aortic market in the US and a focused, targeted approach to leverage our tools and tactics with US customers to strengthen Medtronic Aortic's presence and share in the US.

• In your role as Sr Marketing Specialist, you will provide sales teams with effective technical and promotional support to contribute to sales goals. You will contribute to the development, elaboration and monitoring of the execution of the marketing plan in the US in line with the global marketing strategy and the results and profitability objectives of the division.
• In your market development activities, you will work with Key Opinion Leaders (KOLs), and scientific societies to collect feedback on our products, therapies, services, and all engagement activities to ensure we are always keeping up with the needs of our customers.
• You will report to the Sr. Group Manager for the US Downstream Marketing Team and work closely with the US field team including all levels of management.
• You will become a subject matter expert (SME) for the US Aortic Market including customer needs, competitive dynamics, Medtronic Aortic portfolio positioning and messaging, targeting, segmentation, tracking and measuring impact, and effective engagement strategies. You will act directly or indirectly with all the major customers in the US market: Vascular Surgeons, Interventionalists, Providers, Purchasers, and Payers.
• You will be responsible to implement and track the actions defined in the marketing plan. You will be a part of a team of regional US marketers that work closely with the global marketing team and all functions and levels of leadership across the business.

Responsibilities

Passionate about your job and the field of health, you know how to impose yourself as the marketing point of contact. Your main missions are as follows:

Drive Implementation of Marketing Strategies and Initiatives in US

• Develop and execute US marketing plan for the Aortic business (Aortic portfolio of products)
• Lead and execute digital marketing strategies, both customer oriented and direct-to-patient to increase the therapy awareness
• Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan, strategic forecasts, segmentation, targeting, and ongoing sales performance metrics.
• Work in close relationship with Sales, Analytics, Training & Education (sales and physician), Global Marketing, Medical Science
• Manage the relationships with the key external stakeholders - providers, payers, clinical societies
• Lead product and services value proposition dissemination across the customer base
• Maintain a vigorous competitive intelligence presence and strategy to grow market share across the portfolio
• Constantly be the voice of the customer and identify customer's product-related unmet needs identifying innovative ways to engage with them
• Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging
• Build robust business analytics related to all key product lines to inform sales forecasts and product planning
• Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiatives

Cross-functional working with different internal stakeholders to drive team planning and promotional activities

• Work closely with the Global Marketing Team, US Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels.
• Support the Sales Team with field rides, case observations, and customer visits. This role will be in front of customers in the field often.
• Interface with several different business functions including, Sales, T&E department, Global Marketing, Integrated Marketing Communications, Medical Science, Analytics, Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.

Field presence

• To meet the objectives of product knowledge and technical support, management of KOLs (Key Opinion Leaders), execution of the marketing plan and analysis of market trends, the presence in the field of the Sr. Marketing Specialist is paramount
• This travel time can range anywhere from 20% - 50% (during busier times) with the average around 30%

Must Have/ Minimum Requirements

To be considered for this role, please ensure the minimum requirements are evident in your applicant profile.

• Bachelors Degree
• Minimum 4 years medical device marketing, or related customer-facing experience (e.g. sales, clinical, medical science, training & education)
• Or minimum 2 years medical device marketing, or related customer-facing experience (e.g. sales, clinical, medical science, training & education) with an advanced degree

Nice To Have:

• MBA
• Understanding of aortic disease, therapies, and products
• Experience in US medical device therapy and market development
• Experience being in a cath lab or operating suite (even if just as observer)
• Good understanding of the US healthcare system
• Proven strategic thinking and business acumen
• Experience with digital product marketing campaigns
• Experience with physician engagement activities and events

Qualities sought (soft skills)

• You are curious, proactive, dynamic, and like challenges
• You are autonomous with a team spirit and an active listener
• You have strong good written and oral communication skills
• You are comfortable speaking in public and leading discussions
• You are organized, you have a sense of responsibility
• You have initiative and the ability to anticipate and adapt
• You know how to convince and defend marketing projects
• You are available and flexible for travel (up to 50% of the time at peak)

Position remotely based in United States