Full-Time Head of C-Suite Marketing & Engagement

Lead ServiceNow's strategic CXO marketing initiatives. This role targets Fortune 500 executives and develops highly personalized marketing programs to drive awareness and engagement, supporting enterprise growth objectives.

Key Responsibilities:

1. Design and implement ultra-targeted marketing strategies for a portfolio of 250 strategic CXO relationships across Fortune 500 accounts, focusing on personalized touchpoints and executive-specific value propositions.
2. Lead a team developing and executing bespoke executive engagement programs, including 1:1 content development and personalized thought leadership campaigns.
3. Create compelling thought leadership content for C-suite personas (CEO, CIO, COO, CHRO), incorporating individual executives' viewpoints, initiatives, and challenges.
4. Orchestrate customized, multi-channel campaigns using invitation-only digital experiences, executive events, and direct marketing.
5. Develop and maintain executive personas and engagement preferences, ensuring relevant and valuable interactions.
6. Drive sophisticated measurement and optimization of executive marketing programs, including detailed engagement tracking and influence mapping.
7. Collaborate with technology partners on joint executive marketing initiatives aligned with target executives' priorities.
8. Develop narrative frameworks connecting ServiceNow's value proposition to C-suite priorities, industry dynamics, and executive agendas.
9. Shape and deliver executive-level communications demonstrating deep understanding of each executive's business challenges, initiatives, and industry position.
10. Create and maintain executive engagement playbooks for each C-suite persona, incorporating insights and preferences.

Qualifications:

• 12+ years B2B marketing experience, with 5+ years in executive-level marketing.
• Proven track record leading CXO marketing programs at enterprise software companies.
• Strong understanding of enterprise digital transformation, IT strategy, and business technology trends.
• Experience managing and developing high-performing marketing teams.
• Exceptional communication and storytelling abilities.
• Deep knowledge of modern marketing technologies and measurement approaches.
• Outstanding executive presence and engagement with C-suite leaders.
• Ability to craft and articulate compelling strategic narratives.
• Experience with account-based marketing (ABM) programs.
• History of successful partnership with sales organizations.

Compensation:

Base pay: $207,100 - $372,900, plus equity, variable/incentive compensation and benefits.

Additional Information:

• Compensation based on location and subject to change.
• Equal opportunity employer.

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