Full-Time Customer Marketing Manager

We’re looking for a Customer Marketing Manager passionate about driving customer retention, expansion, and advocacy in a dynamic B2B SaaS environment.

This is a high-impact role focused on deepening customer engagement, increasing adoption, and accelerating revenue growth from our existing customer base.

As the owner of our customer marketing strategy, you’ll develop and execute personalized lifecycle campaigns, cross-sell & upsell initiatives, and retention programs that drive measurable results.

You’ll partner closely with Sales, Customer Success, Product, and our ABM team to create data-driven, AI-powered programs that engage customers at the right time with the right message.

This role will also work closely with our Customer Advocacy Lead to ensure customer marketing efforts complement broader advocacy initiatives - amplifying customer success stories and engagement.

What You’ll Do:

Customer Marketing & Retention Strategy

• Develop and execute high-impact customer marketing programs that increase retention, deepen customer relationships, and drive expansion.
• Own and optimize the customer lifecycle journey, identifying key touchpoints to improve adoption, reduce churn, and create expansion opportunities.
• Partner with our ABM team to align customer marketing with account-based strategies, ensuring personalized and data-driven engagement.

Cross-Sell & Upsell Programs

• Leverage white space analysis to identify new revenue opportunities within our 800+ customer base.
• Design and execute segmented cross-sell and upsell campaigns, helping customers discover additional value from our products.
• Create messaging frameworks and enable Sales & Customer Success teams with the right content, insights, and tools to drive expansion.

Collaboration & GTM Alignment

• Work closely with Sales, Customer Success, and the ABM team to ensure a seamless, aligned approach to customer engagement and growth.
• Align customer marketing initiatives with events, webinars, and community programs to deepen engagement and accelerate pipeline.
• Collaborate with the Customer Advocacy Lead to ensure that marketing efforts reinforce advocacy initiatives.

Technology & AI-Driven Personalization

• Leverage AI-powered marketing tools and automation to scale personalized engagement and predict customer needs.
• Use CRM (Salesforce), marketing automation (Pardot, 6sense), and analytics tools to execute and optimize campaigns.

Data-Driven Optimization

• Track, measure, and analyze customer marketing KPIs, providing insights to continuously refine strategies.
• Use A/B testing and customer segmentation to optimize email, in-product messaging, and multi-channel engagement efforts.

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