Full-Time Product Marketing Manager

Modern Health is a mental health benefits platform for employers.

We offer employees access to one-on-one, group, and self-serve digital resources for emotional, professional, social, financial, and physical well-being.

The Role

We seek an experienced Product Marketing Manager with a background in healthcare B2B and B2B2C strategies.

This role will drive product success by translating market insights into strategies, ensuring departmental alignment, and communicating value to customers and stakeholders.

Responsibilities

• Conduct market research to understand healthcare trends, competitive landscape, and customer needs.
• Identify and segment target audiences, creating buyer personas.
• Develop and articulate clear product positioning and messaging.
• Collaborate with product management to align product capabilities and market needs.
• Design and execute go-to-market plans for new products and features.
• Define KPIs and track product marketing initiative performance.
• Partner with sales teams to develop tools and resources (e.g., pitch decks, case studies).
• Communicate value propositions and differentiation to sales teams.
• Collaborate with product management, engineering, sales, and customer success.
• Act as the voice of the customer in internal discussions.
• Collaborate with marketing teams to drive demand for both B2B and end-consumer products.
• Support customer retention strategies.

Qualifications

• 5+ years experience in product marketing, focused on healthcare B2B and B2B2C.
• Strong understanding of the healthcare market.
• Proven experience with market research, positioning, and go-to-market strategy development.
• Excellent cross-functional collaboration and influencing skills.
• Strong written and verbal communication skills.
• Data-driven mindset with analytical and interpretation skills.
• Familiarity with product management processes and agile methodologies (preferred).
• Bachelor’s degree in marketing, business, healthcare management, or related field (preferred). An advanced degree is a plus.

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