Full-Time Product Marketing Specialist

Position Overview: 

The Financial Services Product Marketing Specialist leads marketing programs and tactics to support the growth of the Financial Services businesses. This person will support the marketing manager in all aspects of financial services product marketing including strategy, market and competitive analysis, revenue forecasting, creative development and management of multi-channel marketing campaigns leveraging both digital and traditional channels.   

What You'll Do

Lead multi-channel marketing campaigns including but not limited to direct mail, print, email and web assets 

Develop creative briefs, work with internal creative, production, web and email teams to execute programs and campaigns 

Analyze and present results of marketing programs 

Support manager in strategy development, market and competitive analysis, marketing research and product positioning  

Partner with financial services product and curriculum teams to identify courses to feature in marketing campaigns and collateral 

Other duties as assigned 

What You'll Need to Succeed

2-4 years of marketing experience 

Bachelor’s Degree in marketing, communications or related field 

Strong leadership, time management, organizational skills and attention to detail 

Ability to juggle multiple projects in a fast-paced environment 

Ability to analyze marketing campaigns, data, and present results 

Ability to track and measure major KPIs (key performance indicators)  

Strong presentation and communication skills 

Ability to work independently and collaborate with team members 

Strong analytical and decision-making skills 

Extremely detail oriented and acute attention to accuracy 

Excellent written and verbal communication skills, with strong editing capabilities 

Understanding of marketing and business development principles 

Education industry experience a plus.